No Crazy Diets | No Crazy Equipment | No Crazy Routines
Flexible, Virtual Fitness & Nutritional Coaching for Busy Moms
Transform
Your Body,
& The Health of
Your Family!
I help busy mothers elevate the health and happiness of their families by focusing on their fitness & nutrition, while providing tools to get the whole family fit.
Takes just 3 minutes!
Recent Clients
Brittney
32. Mom of 3
Susan
54. Grandmother of 3
Jennifer
28. Mom of 2
Amy
24. College Grad
How the DNF Process Works
Simple Steps to a Healthier, Happier You
Take the Survey: Tell me about your goals, lifestyle, and fitness level.
Book Your Free Assessment: We’ll create a personalized plan that fits your life.
Choose Your Package: Flexible options to match your goals and budget.
Kickoff Call: We’ll review your plan and set you up for success.
Ongoing Support: Regular check-ins to adjust your plan and keep you on track.
Take the 1st Step Now
Click the link below to get a free, personalized assessment and roadmap to meet your goals.
A Proven System Designed for Busy Moms Like You
Why Choose Danny Nichols Fitness?
Expert Coaching
With over a decade of experience and titles like 4x CrossFit Games Athlete and Strongest Crossfitter in the World, Danny brings unmatched expertise to your fitness journey.
Whole-Family Focus
This isn’t just about you—it’s about transforming your family’s health and happiness. Get the tools you need to bring your family closer through fitness and nutrition.
Flexible Approach
Busy schedule? No problem. From quick, equipment-free workouts to non-restrictive nutrition plans, Danny meets you where you are.
Meet Danny Nichols
From Elite Athlete to Mom-Focused Coach
Hi, I’m Danny. Over the years, I’ve worn many hats: elite athlete, coach, and trainer. I’ve competed at the CrossFit Games four times, earned titles like Grid League MVP and Excalibur Bodybuilding Champion, and worked with thousands of clients.
But my greatest passion? Helping busy moms become the superheroes they already are. I know how important it is to be a positive role model for your kids. That’s why I’ve dedicated my career to empowering moms like you to transform your health, so you can inspire your family to do the same.
Unlock the Superhero Your Kids Already See in You
You’re not just a mom—you’re the cornerstone of your family. But when life gets hectic, your needs often come last. It’s time to change that.
With Danny Nichols Fitness, you’ll reclaim your energy, shed the stress (and the weight), and discover the confidence you’ve always had inside you—all while inspiring your family to live healthier lives.
A Life-Changing Transformation—For You and Your Family
What You’ll Get with Danny Nichols Fitness
Non-Restrictive Nutrition
Enjoy the foods you love without guilt while hitting your goals.
Flexible Workouts
Plans designed for your schedule, with minimal equipment required.
Sustainable Results
Ditch the yo-yo dieting and quick fixes for lasting confidence.
Whole-Family Wellness
Inspire your kids to live healthier lives by leading by example.
Expert Guidance
Backed by years of elite coaching and personalized support.
Fun & Supportive Coaching
Accountability with a sense of humor—because this journey should be enjoyable!
Real Stories, Real Results
What Moms Are Saying
I’ve been working with Danny doing online coaching for the last 14 months. I met Danny in 2019 through a local gym and had great success. Shortly after he moved out of the state, the pandemic began and the weight packed on. I tried working with two other coaches before reaching out again to Danny. After just a few weeks I was already noticing major changes. Bodyweight dropping, fat loss happening, and huge muscle gains. I lost close to 30 pounds overall and down over 12% body fat. It was through his online programming combined with excellent nutrition guidance that paved the way for mg success!
Kassie (mom of 4!)
I had just moved to Wausau in October 2019 and with a change in location, I also wanted a change in my health. I was connected to Danny through my local gym and quickly found his training style was adaptive to my personality and training goals, but also was able to push me past my own expectations of what I could really do. I have never been an athlete, but Danny made me feel like one. The drive and passion he puts into his work mirror his client’s results, mine included. I was able to lose 10 pounds of fat while gaining crazy muscle and losing inches all around in only 14 weeks. All I had to do was show up, work hard, and be thoughtful of my daily intake- and Danny planned the rest. Do what he says and you WILL see results.
Grace L.
Danny is hands down one of the best personal trainers in central Wisconsin! While it’s true, you do have to put in the work to get the results, I could not have done it without him! He has decades of experience, working with diverse clients, of all ages, from beginner to advanced fitness levels. He sits down with you one-on-one, and personalizes your own workout routine to your personal goals. He helps you work on your nutrition, because believe it or not, that is a HUGE part of getting your results. Danny is enthusiastic, personable, energetic, helpful, passionate, and every other trait you might look for in a personal trainer. I recommend Danny Nichols 110% to anyone and everyone who is ready to stop holding themselves back, work hard, and chase after the results that they have always dreamt of.
Angela H.
Before starting with Danny, I was training on my own for about a year, but I was not getting the results that I wanted. I was not happy with my appearance, and I wanted to lose body fat and increase my strength and muscle mass. I began working with Danny last December, and he helped me create a consistent approach to nutrition that took what I was already eating and slightly altered it to be conducive to my goals. He also created a personalized training plan for me and helped improve my form on different weightlifting movements. Since then, I have lost over 55 pounds, added over 100 pounds to my squat, gained muscle and strength, and most importantly, gained confidence and love for my body! Danny has helped me realize that I am capable of more than I thought was possible, and he pushes me to be the best that I can be every single training session.
Kailey
Be the Next Success Story
Before and after trainings with my clients
Transformations
Kassie
I’ve been working with Danny doing online coaching for the last 14 months. I met Danny in 2019 through a local gym and had great success. Shortly after he moved out of the state, the pandemic began and the weight packed on. I tried working with two other coaches before reaching out again to Danny. After just a few weeks I was already noticing major changes. Bodyweight dropping, fat loss happening, and huge muscle gains. I lost close to 30 pounds overall and down over 12% body fat. It was through his online programming combined with excellent nutrition guidance that paved the way for mg success!
Grace L.
I had just moved to Wausau in October 2019 and with a change in location, I also wanted a change in my health. I was connected to Danny through my local gym and quickly found his training style was adaptive to my personality and training goals, but also was able to push me past my own expectations of what I could really do. I have never been an athlete, but Danny made me feel like one. The drive and passion he puts into his work mirror his client’s results, mine included. I was able to lose 10 pounds of fat while gaining crazy muscle and losing inches all around in only 14 weeks. All I had to do was show up, work hard, and be thoughtful of my daily intake- and Danny planned the rest. Do what he says and you WILL see results.
Angela H.
Danny is hands down one of the best personal trainers in central Wisconsin! While it’s true, you do have to put in the work to get the results, I could not have done it without him! He has decades of experience, working with diverse clients, of all ages, from beginner to advanced fitness levels. He sits down with you one-on-one, and personalizes your own workout routine to your personal goals. He helps you work on your nutrition, because believe it or not, that is a HUGE part of getting your results. Danny is enthusiastic, personable, energetic, helpful, passionate, and every other trait you might look for in a personal trainer. I recommend Danny Nichols 110% to anyone and everyone who is ready to stop holding themselves back, work hard, and chase after the results that they have always dreamt of.
Kailey
Before starting with Danny, I was training on my own for about a year, but I was not getting the results that I wanted. I was not happy with my appearance, and I wanted to lose body fat and increase my strength and muscle mass. I began working with Danny last December, and he helped me create a consistent approach to nutrition that took what I was already eating and slightly altered it to be conducive to my goals. He also created a personalized training plan for me and helped improve my form on different weightlifting movements. Since then, I have lost over 55 pounds, added over 100 pounds to my squat, gained muscle and strength, and most importantly, gained confidence and love for my body! Danny has helped me realize that I am capable of more than I thought was possible, and he pushes me to be the best that I can be every single training session.
“My greatest measure of success isn’t in myself. It is in the results that I can help others achieve.”
– Danny Nichols
Let’s Tackle Your Doubts Together
What's Holding You Back?
“I don’t have time.”
Your plan will fit into even the busiest schedule.
“I’ve tried before, and nothing worked.”
This program is tailored to YOU for lasting results.
“I feel guilty prioritizing myself.”
Taking care of yourself is the best gift you can give your family.
Frequently Asked Questions
Q: Do I need a gym membership or equipment?
No! I’ll create a plan tailored to what you have available.
Q: What if I have dietary restrictions?
No problem—your plan will work with your preferences and needs.
Q: How much time will I need to dedicate?
Plans are designed to fit even the busiest schedules.
Still have questions?
© 2025 Danny Nichols Fitness